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@Childrenatloss: Kids and Students’

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Roma’s ‘football cares’ Social Media Twitter initiative has helped find 12 missing children

A social media Twitter initiative run by Roma has helped to find 12 missing children. The Serie A side’s ‘Football Cares’ campaign uses the club’s social media presence to raise awareness of missing children.

Every time Roma signs a player, the accompanying announcement video features pictures of missing children, to increase awareness of the search for them.