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Roma’s ‘football cares’ Social Media Twitter initiative has helped find 12 missing children
A social media Twitter initiative run by Roma has helped to find 12 missing children. The Serie A side’s ‘Football Cares’ campaign uses the club’s social media presence to raise awareness of missing children.
Every time Roma signs a player, the accompanying announcement video features pictures of missing children, to increase awareness of the search for them.
Most recently a Polish child featured in the club’s video to announce the signing of Eldor Shomurodov was found safe and well. Other players’ videos to have helped in the search for missing children include Chris Smalling and Rui Patrício.
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