TikTok bans sponsored posts on cryptocurrencies

by Ekene Ifechukwu

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1 TikTok bans sponsored posts on cryptocurrencies, financial trading, and investment services

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Tiktok. Photo by Alexander Shatov on Unsplash

TikTok bans sponsored posts on cryptocurrencies, financial trading, and investment services

TikTok has banned creators from publishing sponsored content related to cryptocurrencies, financial trading and investment services,

According to the report from The Financial Times last week that the TikTok, social media platform, updated its branded content policy, which bans the promotion of industries like alcohol, weapons, and gambling, to include financial services on its list of prohibited content.

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Tik Tok, the video-sharing social network, said its policy included but was not limited to cryptocurrency, trading platforms, investment services, get rich quick schemes, foreign exchange, debit and pre-payment cards, forex trading, and others.

The social media platform is awash with financial content, with the hashtag “#investing” gaining over 2.8 billion views. The ban appears to only apply to sponsored content, not general videos discussing cryptocurrencies and investments.

TikTok’s ban comes as financial regulators warn investors to watch out for fraudulent investing advice and information. In December, the SEC said it experienced a significant uptick in tips, complaints, and referrals involving investment scams. The social media platform said its branded content policy is “designed to ensure a safe and positive environment” for TikTok users.

The social media platform is used to make a variety of short-form videos, from genres like dance, comedy, and education that have a duration from fifteen seconds to three minutes

Morning Consult ranked TikTok as the third fastest-growing brand of 2020, after only Zoom and Peacock.

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