Microsoft Corporation Image. The software technology company is making  new favourable Windows app store policies for developers Image by Image by Efes Kitap from Pixabay 

Information  & Communication Technology News

Microsoft makes new favourable Windows app store policies for developers

Microsoft Corporation has adopted and published Windows app store policies in 10 principles as commitments to developers.

The software technology giant has decided to make firm commitments to the future of app stores on Windows, including that it won’t block competing app stores on the tech platform or block specific business models an app may use to make money as well keeping its own apps to the same standards as other competing apps and an obligation to “charge reasonable fees” that are insightful of competing for app stores on Windows.

Microsoft’s 10 app store principles

Microsoft’s 10 app store principles as outlined on The Verge

1. Developers will have the freedom to choose whether to distribute their apps for Windows through our app store. We will not block competing app stores on Windows.
2. We will not block an app from Windows based on a developer’s business model or how it delivers content and services, including whether the content is installed on a device or streamed from the cloud.
3. We will not block an app from Windows based on a developer’s choice of which payment system to use for processing purchases made in its app.
4. We will give developers timely access to information about the interoperability interfaces we use on Windows, as set forth in our Interoperability Principles.
5. Every developer will have access to our app store as long as it meets objective standards and requirements, including those for security, privacy, quality, content, and digital safety.
6. Our app store will charge reasonable fees that reflect the competition we face from other app stores on Windows and will not force a developer to sell within its app anything it doesn’t want to sell.
7. Our app store will not prevent developers from communicating directly with their users through their apps for legitimate business purposes.
8. Our app store will hold our own apps to the same standards to which it holds competing apps.
9. Microsoft will not use any non-public information or data from its app store about a developer’s app to compete with it.
10. Our app store will be transparent about its rules and policies and opportunities for promotion and marketing, apply these consistently and objectively, provide notice of changes, and make available a fair process to resolve disputes.

These new principles are a clear response to app store issues surrounding both Apple and Google since Microsoft made it clear its new app store policies are directed at Apple.

There is also growing concern from tech developers – Spotify, Epic Games, Tile, Match, and others over Apple’s App Store policies that many believe restrict competition, against Apple, calling for “a level playing field for app businesses” and to the provision of freedom of choice on Apple product devices.

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